Stand out from the crowd with a team who deliver effortless, extraordinary custom exhibition stands, display stands and brand activations

Confused about which Sydney exhibition company to work with? We may be a *little* biased, but here’s why we think you should talk to us:

When you’re planning an exhibition, trade show, brand activation or purchasing portable displays for your business, you want on-brand results that attract your ideal customers or clients.  

We get that, because we take the time to get you.

At Excellence By Design our Award-winning team work with you to represent your brand professionally with custom, creative design that achieves on-brief and on-budget results.  We also make the process of designing, building, delivering and assembling your display, stand or activation easy.

But we’re not just a design and build company, because a successful display or exhibit is ultimately about whether your ideal customer or clients engage with you.  To achieve this goal we’ll map your customer journey and experience in the display solution. This means that your exhibit is planned with your ideal customer or client in mind.

Working with a range of companies from start-ups and small businesses through to Government and large corporates on exhibitions throughout Australia and Internationally, our team provides a range of tailored display solutions to suit your needs.  

Whether you need:

– a custom display for an exhibition, conference or trade show in Australia or Internationally, or
– a full brand activation,
– professional retail or portable displays,

you’ll get the support you need from our expert team to deliver quality results that make you shine.

Got questions about how to make your project stand out from the crowd?  Great, because that’s what we do, so you’re in the right place!

Give us a call 1300 718 827 because we’re here to help.

Melissa Pembeton

Melissa Pembeton

Chief Excellence Officer

Hi I’m Mel, I founded Excellence By Design in 2014 after 15 years in the design and build industry.   Working for larger organisations helping clients with exhibition builds, I found that I was restricted in my ability to be agile and deliver the creative custom solutions that were needed.

That’s when I had an idea… to be able to provide the level of service that clients need to deliver exceptional on-brand results, it was time to start my own business.  It’s been so rewarding to see the business grow as we help our clients achieve their goals by taking the time to understand their brand and budget, making the process easy for them, and (of course!) producing a quality result that stands out for the right reasons.

I love what I do and what our team creates together: making clients happy by presenting their business in the best way possible to help them achieve their goals.

If you have any questions about working with us, get in touch with our team.  You can also connect with me on LinkedIn if exhibitions, design and displays are your thing.

Amy Santiago

Amy Santiago

Excellence Officer

Hi, I am Amy, the Excellence Officer at Excellence By Design and support Mel in all the back end operations. A whizz at administration tasks and the like, I makes sure we are a well oiled machine.

You may hear from me when I am chasing down floor plans, exhibitor manuals, forms and artwork to ensure your project is delivered to the highest standard.

I love the creative projects we delivers for our clients and seeing the vision of a design on paper being thoughtfully built and delivering results. 




Don’t just take our word for it… find out why our clients love working with us:

“We found the entire process to be efficient and seamless”

“We recently exhibited at ISM in Cologne (Germany) and used EBYD’s stand building services. Melissa was a pleasure to deal with and we found the entire process to be efficient and seamless. The team on the ground in Cologne was very professional and most helpful.”

Emilie Emond, Marketing Manager, Byron Bay Cookie Company

“Successful due to the dedication, perseverance, design literacy and attention to detail demonstrated”

“Fortunately our most recent experience relating to the development of an Instyle ‘Orgatec’ exhibition stand involved the services of Excellence By Design (EBYD). Melissa Pemberton from EBYD project managed many aspects of our Orgatec stand in Germany, including international transportation logistics, co-ordination of services, and difficult negotiations with site builders.

Our Orgatec exhibition was successful thanks in large part to the dedication, perseverance, design literacy, and attention to detail Melissa demonstrated toward our project.

I would like to take this opportunity to thank Melissa for her efforts, and congratulate her for the high standard of service provided to Instyle via Excellence By Design. “

Philip Adams, Designer Manager – Architectural Products, Instyle

Our environmental commitment


There’s so much waste produced from the exhibition industry, and as passionate environmental advocates this is something we aim to reduce.  Choosing to work with us means you know we’re actively sourcing the most sustainable solution for your project. Our aim is to use recyclable materials where possible.  In some cases, with your agreement, stands can be reconfigured for use and donated to charity groups.

Safety and compliance


The EBYD team work across a range of venues throughout Australia and Internationally, and understand that compliance and safety requirements vary.  As part of our commitment to making the process easy for you, any relevant permits required are taken care of for you. That means you don’t need to worry about any special build, forms, safe work method statements or insurances and registrations.

Find out how we produce quality, on-brand results AND make the process from design to delivery easy

Want to build a MEMORABLE FACE TO FACE brand experience?

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